Everywhere I go I am asked if there is any advice I have to increase business. Here is one easy, simple and affordable tip that can help increase your revenue – A SIGN!
You cannot imagine how many fabricators I used to visit each and every week. The most time consuming and frustrating thing I did was locate a fabricator for the first time. The majority of fabricators do not have their building clearly labeled with a sign or a suite number. Nothing is more frustrating than driving through an industrial park trying to find your customer.
Now imagine how your customers feel. I wanted to find you, I needed to find you. You were my customer. However, your retail customers are fickle and even if they do spend 15 minutes driving around trying to find you, by the time they enter your showroom they probably will not be in the best of spirits. Not the best situation for closing a sale!
I encourage you to look at your facilities as if it was your first time visiting. Is your address clearly labeled? Do you have a sign that is clearly visible? If you are tucked in the back of an industrial complex, do you have signs guiding your customers? Does Google Maps locate your business correctly? Are you listed on Google Maps?
An affordable vinyl sign with your company name and logo on your door or window can make all the difference in the world!